What Makes a Great Logo and How to Make One Yourself
A logo is a graphic that reflects your company’s business values. It is an emblem your company showcases to educate its target and potential customers about its products or services. Designing a great logo is essential to your company’s brand.
You may think creating a logo is super easy. When you look at one, you might assume it is a matter of simple art and design, and can be made within minutes. But in reality, designing a logo requires critical thinking, thorough knowledge of the company’s ethos, and a great artistic sense. A memorable logo will stick with customers. Far from being just a graphic, it will become associated with your values, service, and reputation. Let’s dive into what it takes to build a great logo.
What Makes a Great Logo?
Great logos are designed by great marketers who know exactly how to present their products or services to generate maximum conversion. Their websites, advertisements, and marketing campaigns make existing and potential consumers curious about and confident in the brand. Logos are critical to both the digital and physical marketing content of the brand.
Visually great logos have the following characteristics that make them immortal:
The best logos are simple enough to be appreciated by everyone. They don’t require a strategic mind or an executive’s perception to understand them. They are capable of leaving lasting impacts within seconds.
A great logo should be relevant to the company’s target audience. It’s important to carry out audience research to understand what the logo should narrate and how it should connect to clients and consumers. It should have an appeal that is both universal and particular.
Distinct and unique logos have higher chances of being remembered and recognized. They stand out from the logos of competitors due to factors such as their colour combination, font, and the simplicity or complexity of their constituent elements.
A company’s logo is its identity. Though logo redesign is always an option, frequent and drastic alterations to a company’s logo affect the brand. Sometimes, changing and replacing logos is a brand’s only option if they wish to modernize their look, take a minimalistic approach, or rebrand. Simple fonts, memorable graphics, impactful colours, and minimalistic design help if you wish to design a lasting logo.
Adaptivity is a measure of how well a logo appears in different media and different sizes. A great logo can easily be reproduced in high quality on mobile and web and in digital and print media in varying scales and sizes.
How to Make a Good Logo?
When it comes to making your company’s logo, enlist the services of a professional designer. But if you want to go the DIY route, follow these steps to create an attractive logo that stands out!
Keep It Simple
Your logo should be a simple graphic that will create a lasting impact on your customers’ minds. Overwhelming art with too many colours and fonts will disorient and confuse people. A logo must be professional, simple, and aesthetic.
Make It Memorable
The biggest brands in the world have the simplest yet memorable logos. Your primary purpose in designing a logo is to represent your brand to your target customers. So, your customers should find your logo catchy, unique, and easy to remember.
Use Readable Fonts
While selecting fonts for your logo, you must be extra careful about their readability at any size. Your logo can be enlarged or compressed to fit on product packaging, marketing materials, and screens. The font you use should not become illegible in small sizes. It must be legible regardless of whether your logo is stretched or squeezed.
Choose the Right Colours
The colours you use in your logo should not be tone-deaf to the industry. For example, if you’re a health service provider, a sober logo with meaningful colours like blue for calmness and green for health would be preferable to red and black that signal danger. If you promote youth and happiness, your logo should not include depressive colour combinations such as black, grey, and beige. The colours of your logo should be chosen prudently as they create a visual impact on your customers.
Keep It Balanced
Whether you use eye-catching fonts or contrasting colours, maintaining balance and harmony in your logo is essential. Your logo should not look congested on one side and empty on the other. The alignment, colour-blending, and spacing should be symmetrical on both sides for a soothing visual experience.
Tell Your Story
A logo conveys a lot of information about the company through its design. You should create and position the shapes, texts, lines, and other elements of your logo such that they efficiently escort your customers through the journey of your company.
Include White Space
Your logo should be able to breathe. Incorporating negative space, otherwise known as white space, will create a sense of balance in your design. Your logo must not be chaotic in containing too much text, graphics, or colours. Having enough white space makes it look simple, effective, and timeless.
Summing It Up!
In short, to answer the question: what makes a great logo? Designing a great logo requires a strategic mind and thorough customer research. Your logo will speak to your customers about your brand and generate interest in your brand. Create a simple, narrative, relevant, and adaptive logo that will stand out from your competitors and resonate with your customers for a long time.